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It seemed inevitable and now it is finally here. The real battle for the satellite broadband market has truly been engaged between WildBlue and HughesNet. With the successful entry into service of the Ka-band Spaceway-3 satellite and a new slew of plans and pricing, Hughes has leveled the playing field with its main competitor, WildBlue, and the two companies are now positioned for an all-out, head-to-head struggle to build on their success in offering satellite broadband Internet access services.
NSR's market research for the Global Market for Digital Signage report pegged the Chinese Digital Signage industry in 2007 at nearly 50,000 networked sites with each site on average utilizing between five and six screens. NSR's believes the Digital Signage industry in the Chinese context will continue to experience the benefits and drawbacks of economies of scale.
| NSR Industry Perspective
The Year of the Middle Kingdom- Satellites Take Center Stage at the Olympics
NSR remains positive about prospects for the Chinese satellite transponder market even if the full potential demand that the Middle Kingdom could offer is never truly realized. As with so many other things in China, the Olympics signal the coming out of the satellite sector in the country and offer an opportunity to move quickly ahead in the digital transition of the TV market in the country and to begin to open the door to HD services. The development of the satellite market in China may seem monumentally slow at times, but advances are being made and as all know, patience is key when it comes to the outlook for Chinese satellite services in the coming years. The Great Wall was not built in a day after all.
Related NSR Research: China Satellite Markets |
